One of my goals for YAVB in 2021 was posting more case studies: ideas from YAV premium that have played out (whether positively or negatively). There are a lot of reasons for doing so: partly for marketing purposes for the premium site, partly because some people get value in seeing fully written ideas and learning from them, and partly (mostly) because when I write I often like to link to past ideas and thoughts and having them behind paywall makes that writing / linking a little awkward.